Varitage is an avant-garde marketing and communications agency specializing in the biotech industry. Services range from strategic business planning and clinical communications, to the development of broad-reaching digital media plans, including e-commerce platforms. Our clients have included Fortune 50 companies, such as Pfizer and Medtronic, to industry start-ups and one of leading biotech venture capital firms, Johnson & Johnson Development Corporation.

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CGI & Visual FX

Varitage leverages the same CGI technology and expertise used by Hollywood production studios to create campaigns with high visual engagement and brand recognition. Our experts design and animate biological structures, medical devices, molecular reactions, and other captivating imagery that is used across print, video, and digital media channels. In addition to CGI animation, Varitage offers a full-range of video production services.

The Power of Small Changes

“The Power of Small Changes,” was a campaign pitch concept created by Varitage for the launch of iStent. The video delivers an insightful perspective on how small, yet powerful this micro-device is. GLAUKOS went on to use the CGI imagery and concepts from the video across various web and digital media outlets, as well as physician sales and marketing materials, including core sales-aids.

 

You’ll Want to Experience This

The “You’ll Want to Experience This,” campaign and videos were created by Varitage for the launch of iSert. This video not only takes you on a visual journey through the HOYA trade show booth, but also through the inside of the iSert Pre-loaded IOL System.  Varitage also developed a catalog of CGI assets for HOYA’s entire IOL portfolio. The CGI imagery and experiential campaigns had a significant impact on capturing the attention of the ophthalmic surgical community. Many of these creative assets are still being used today by Bausch & Lomb, the US distributor for HOYA’s  IOL portfolio.

 

No More Drops

Varitage created a campaign to re-launch Lumenis SLT by targeting the multi-billion dollar, prescription, glaucoma therapy market. The marketing strategy included direct-to-patient tactics that addressed the costs, hassles, and risks of non-compliance associated with prescription eye drops.  This sample education video captures some great patient testimonials and therapeutic guidance from an internationally recognized glaucoma expert.

 

More than Expected

Varitage launched the “More than Expected,” campaign to update the corporate image for OASIS, as well as the client’s surgical and dry eye product portfolios. We developed numerous CGI images to enhance the visual appeal of the surgical and dry eye brands and portfolios. For the surgical brand image, a 3D chrome version of the OASIS logo was created. A fluid water version was created for the dry eye (tears) brand image. Many of the product offerings from OASIS’ portfolios were photographed and recreated by our design and CGI experts.

The final CGI imagery is used across the OASIS Medical e-commerce site, OASIS Tears e-commerce site, journal ads, videos, trade shows, and other marketing and trade materials.

 

Diagnostic Case Challenge

Online Diagnostic Case Challenges are an effective way to educate clinicians about the indications of a therapy, as well as provide instructional guidance. This video is a concept video for an in-patient, immune therapy treatment with the primary purpose of educating clinicians on the user interface of the apheresis device.

A modified CGI version of the device featured in this video is used by Therakos across multiple therapeutic areas and marketing forums.