Define what you stand for

Having a consistent, value-based identity is the foundation for credibility and trust. We partner with our clients to create brand identities that reflect the value their technologies provide to customers and industry. Although the brand identities we create are always unique, our clients' response to our work is not. They love what we do – make them look great.

Building a Relevant, Credible Identity

Key Challenges

  • A scientific research organization studying human consciousness and brain activity needed a clinical identity
  • The brand identity needed to have applicable elements for the creation of the other brand identities for international research studies, subcommittees, and sister organizations

Objective

  • To create a Brand Identity series for a scientific research organization, international clinical research project, and a medical community based network founded in education, community, and science.

Concept Development & Process

Final Identity

Supporting Cause Identities

Key Accomplishments

  • Created iconic, relevant, and memorable mark
  • Established branding guidelines for print and Web
  • Consistent styling used for supporting cause identities

We love the work your team has done for Horizon. Thank you!!! - Dr. Sam Parnia, Chairman & Trustee of Horizon Research Organization