Be compelling, not confusing

Clinical data and communicating the benefits of new technologies can be complicated and confusing. Our team of clinical experts collects and streamlines up to hundreds of clinical publications to turn clinically complex information into compelling messages and campaigns. Whether the target audience is comprised of physicians, sales representatives, investors, or consumers we make sure all communications are relevant, credible, and have impact. We adhere to the standards of Advamed, OIG/PhRma,and recent draft MD&D guidelines and provide annotated references with all promotional materials.

Engagement Through Clinical Integrity

Key Challenges

  • Cardiac medical device therapy that has been on the market for over 20 years with limited differentiating factors vs. competition
  • Competitors are significantly larger corporations with diverse cardiac portfolios
  • Sales team requested new messaging

Objective

  • To build a clinical needs-based segmentation strategy for the cardiac HVT device portfolio through the creation of a non-branded, clinical evaluation series.

Clinical Foundation

Clinical Evaluation

Product Fact Sheet

Key Accomplishments

  • Addressed unmet needs in the cardiac surgery market with clinical integrity and engaging content
  • Created value for customers by providing recent, problem solving recommendations to reduce risks for morbidity & mortality
  • Reinvigorated the sales team by providing them with new compelling messages and high-impact materials

The new materials were very well received by the sales force. Great work! - HVT Product Manager, Medical Device Company