Create market trends

While design is subjective, results are not. The campaigns we create transform treatment algorithms and accelerate revenue growth. Our clients' consistently praise our strategic partnership and the value we create. We help our clients change perceptions to get results.

Medical Device Case Study

Key Challenges

  • 6-year old laser therapy had minimal adoption and slow growth
  • Market was dominated by Rx therapies
  • Perceived lack of data
  • Lack of relevant, compelling clinical messaging

Capturing the Market Opportunity

Final Product

The Clinical Foundation

Final Product

Sales Materials

Final Product

Key Accomplishments

  • Literature search uncovered >50 peer reviewed publications on therapy
  • Re-launched product with "Commit to Lumenis SLT" clinical message campaign
  • Within 6 months, business unit consistently exceeded quote
  • Within 12 months, glaucoma treatment algorithm had transformed

This is the most effective campaign I have ever seen in the ophthalmic space. - Senior Vice President, Lumenis